360/VR
If you’re looking to create something different, 360/virtual reality videos are a great option. 360/virtual reality allow companies to create immersive experiences that bring audiences into the story, quite literally. The Film Lab team is skilled in this state of the art technology, producing content that enthralls and engages viewers. From virtual, 360 corporate training videos to fan or donor engagement videos, the Film Lab uses this technology to help bring audiences into your story.
Immersive Video That Puts Audiences Inside the Story
Traditional video shows your audience something. 360° and virtual reality video puts them inside it. For the right application, immersive video is transformational: it produces an emotional and physical response that flat-screen content simply cannot replicate.
The Film Lab produces 360° and VR video content for corporate, educational, and entertainment applications. Our team is experienced in the technical requirements of immersive video production: spherical camera rigs, specialized post-production workflows, and delivery for all major VR platforms.
What We Produce
- Corporate 360° training and safety videos
- Immersive brand experience content
- Virtual facility and location tours
- Fan and donor engagement content
- Event and conference experiences
- Real estate and property virtual tours
- Educational and simulation-based learning content
Who Uses 360/VR Video
Our immersive video clients include corporations replacing expensive in-person training with scalable virtual alternatives, brands creating memorable experiential marketing content, not-for-profits producing donor engagement experiences, and educational institutions building simulation-based learning programs.
360° video is particularly powerful when the goal is empathy, putting the viewer into an experience they could not otherwise access. Immersive video consistently outperforms flat video for emotional engagement and message retention in research contexts.
Our 360/VR Production Process
- Brief & Technical Specifications: We determine platform requirements (Oculus, YouTube 360, web embed) and advise on the right technical approach for your distribution.
- Pre-Production: Set design, blocking, and talent preparation differ significantly from flat video. We guide you through every decision.
- Production: We shoot with professional 360° camera rigs and specialized lighting setups.
- Post-Production: Spherical stitching, stereoscopic masking, and spatial audio mixing require a specialized workflow our team is experienced in.
- Delivery: We deliver for all major VR platforms and embed-ready 360° web formats.
Frequently Asked Questions
Q: Do viewers need a VR headset?
A: 360° video can be viewed in a standard web browser on desktop or mobile, where users drag to look around. A VR headset creates the full immersive experience but is not required.
Q: How long does a 360/VR video take to produce?
A: A 3–5 minute 360° video typically takes 4–6 weeks from brief to delivery.
Q: How is production different from regular video?
A: 360° video requires specialized planning for lighting, blocking, and camera placement. Our team will guide you through the key differences in the briefing stage.
Contact The Film Lab for Toronto 360° and virtual reality video production.
