ANIMATION
Animation is a terrific way to tell or enhance a story through the use of graphics. The Film Lab’s talented animation experts are some of the best in the industry, deploying best in class technology for a modern, fresh product. Our skilled team creates custom animation to tell your story through whiteboard explainer videos, 2D animation and motion graphics using state of the art design and technology.
SAMPLE WORK
Animation is one of the most powerful tools in a brand’s content arsenal. It can explain a complex concept in 90 seconds, bring abstract data to life, and engage audiences who would scroll past a talking-head video without a second glance.
The Film Lab is a Toronto animation studio working with Fortune 500 companies, broadcasters, and ambitious brands. Our team produces work across all major animation formats: 2D animation, motion graphics, whiteboard explainer videos, and character animation. Every project starts with a strong script and ends with a polished final cut.
Animation Services We Offer
- 2D character animation
- Motion graphics and kinetic typography
- Whiteboard and explainer videos
- Data visualization and animated infographics
- Title sequences and broadcast graphics packages
- Social media animation content
- Animated corporate training and L&D content
Who Uses Animation
Our animation clients include technology companies explaining complex software, financial institutions demystifying investment products, HR departments creating onboarding content, and broadcasters producing show openers and title sequences.
Animation is particularly valuable when you need to communicate something complicated, or when the cost of live-action production is prohibitive. A well-produced 90-second animation can do the work of a 10-page document, and far more likely to be watched all the way through.
Our Animation Production Process
- Script & Storyboard: We develop the script and produce a detailed storyboard so you can see the visual logic before a single frame is animated.
- Style Development: Our designers create a visual style guide for the animation, aligned to your brand guidelines.
- Animation Production: Our animators bring the storyboard to life using industry-standard tools.
- Sound Design & Voiceover: We source and direct professional voiceover talent and add sound design.
- Delivery: Output in all formats: broadcast, web, social, mobile.
Why Clients Choose The Film Lab for Animation
Our animation team comes from broadcast. They have created opening sequences for national television shows, corporate explainers for publicly traded companies, and social media campaigns for globally recognized brands. We bring broadcast standards to every brief, regardless of budget.
We also keep everything in-house. Script, storyboard, design, animation and sound all happen under one roof, which means tighter quality control and faster revisions.
Frequently Asked Questions
Q: How long does animation production take?
A: A 90-second explainer video typically takes 3–5 weeks from brief to delivery. More complex productions, including character-driven narratives and broadcast title sequences, take 6–10 weeks.
Q: Can you match our brand guidelines?
A: Yes. Every animation project begins with a style development phase where we align colours, typography, and visual language to your existing brand standards.
Q: Do you provide voiceover talent?
A: Yes. We source and direct professional voiceover talent in English, French, and other languages depending on your requirements.
Looking for a Toronto animation studio with broadcast credentials and Fortune 500 experience? Contact The Film Lab for a no-obligation quote.
