Corporate video production has become a crucial component of any company’s marketing strategy. In a world where visual content is king, videos are a great way to engage with potential customers, promote your brand, and drive sales. The Film Lab in Toronto is ready to help you take advantage of the power of video and create the perfect production that will meet your goals and exceed your expectations.
According to Wyzowl’s 2021 State of Video Marketing report, 86% of businesses use video as a marketing tool, up from 61% in 2016. This statistic shows that video has become a vital part of the modern marketing mix, and companies are realizing its value in attracting and retaining customers.
“86% of businesses use video as a marketing tool, up from 61% in 2016.”
One of the most important benefits of corporate video is its ability to serve as a powerful call to action. Whether you’re looking to introduce a new product, promote a sale, or simply encourage people to visit your website, video is a great way to get the message across. With its ability to evoke emotions and engage viewers on a deeper level, video is the perfect medium for creating a lasting impression and driving action.
In a survey by HubSpot, 54% of consumers said they prefer to see videos from brands they support, making video the most preferred form of content for marketing. This trend indicates that incorporating videos into your marketing strategy can help you build a loyal customer base.
“54% of consumers prefer to see videos from brands they support, making video the most preferred form of content for marketing.”
The Film Lab understands the importance of creating a video that looks great and achieves your marketing goals. Our team of experts will work with you to create a custom video production that speaks directly to your target audience and motivates them to take action. Whether you’re looking for a promotional video, an animated explainer, or a live-action commercial, we have the skills and experience to bring your vision to life.
Video can lead to a significant increase in website traffic and engagement. According to Forbes, including video on a landing page can increase conversion rates by up to 80%, while videos on social media generate 1200% more shares than text and images combined. These figures demonstrate how video can boost your marketing efforts and drive business growth.
“…including video on a landing page can increase conversion rates by up to 80%”
Another key advantage of corporate video is its versatility. With the ability to distribute videos on a wide range of platforms, including your website, social media, and even television, you can reach a large and diverse audience. By utilizing video in multiple ways, you can increase brand recognition, drive traffic, and ultimately boost sales.
The Film Lab is ready to help you harness the power of corporate video to achieve your goals and grow your business. Whether you’re looking to introduce a new product, promote a sale, or simply create a more engaging website, we have the expertise to help you succeed. So why wait? If you’re looking to create a video production that will make an impact, get in touch with The Film Lab today and let us help you bring your vision to life.